When your ticket space is created, by default we turn that setting off, so if you purchase 10 tickets, it will only ask for the main person's name who is placing the order.
You do however, have the ability to collect the names and email addresses of all 10 tickets. To do that, go to My Ticket Space > Settings, and scroll down until you see "Show Ticket Attendee Fields". Set this to Yes.
If you want to collect first and last names of each ticket owner, then set "Show Attendee First and Last Name Fields" to yes.
If you want to collect email addresses of each ticket owner, then set "Show e-mail for option for Ticket Owners" to yes.
Below is an image snippet of these settings.